February 2016

It is your first time in a new country, the culture is different, the currency is different, they do not speak your language and you have to give a business talk to a professional audience. Many speakers been in this situation and often panic sets in. How are you going to impress this audience or […]

J Schwanke, of uBloom, is one of the trend setters. His latest newsletter, Trend Synthesis talks about the four trends he sees being developed in 2016. These trends are what he calls… Distraction. This is where bright colours are used to attract the eye in a world where there is a lot of competition. He

Retailing is constantly changing and so is how we sell. I remember my early workshops training team members to sell product, we would do a session where we would get workshop participants to identify the features of the products and then convert them to the benefits of the product. We would then develop role play

I often talk about impulse selling in my presentations. It is something that is important to all retailers and a way of increasing the average sale per customer. In January, Plyush Sharma, a Professor at Curtin University in Western Australia, released a research paper on impulse selling. His research reveals that impulse buying is based