August 16, 2005

Nobody Reads Signs and Other Popular Myths By John Stanley People don’t reads signs, you heard people say it, you have had said it yourself. What is the point of putting a signage strategy in your business when nobody reads them in the first place. Let’s look at his popular myth in more detail. Firstly, […]

Be a Brave Heart, Now is Your Time By John Stanley I recently experienced one of those strange weeks in retailing that occasionally occur. I was working with clients in the U.K. during the infamous 7/7 week in London. The week started with celebrations and confidence as Londoners realised they had won the 2012 Olympic