Every Man His Shed By Fiona Emberton Retailers have long ignored men and their needs but this situation is fast changing. Men have been seen lurking around shops uncomfortably, often at the door or flipping through magazines. Now, successful retailers are realising that men in general have very different needs as shoppers. We recommend retailers […]
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Garden Centre Retailing is Changing – Living Room Retailing is the Future By John Stanley Plant sales down by an estimated 15%; key consumers commenting on garden centres being boring and gardening as a hobby losing popularity with the new consumer. Is this the decline of the garden centre or a new opportunity for entrepreneurial
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Target Your Business to an Age Group, Not to the World! By John Stanley As a consultant working with retailers, one of the first questions I ask a client is can they paint a picture for me of a typical customer. Some clients can be very specific, whilst others just give me a blank look,
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