March 2006

By John Stanley McDonalds built a global business by understanding these two generational groups. Can you build a better business by understanding them better? Spoodles (spoiled toddlers to you and me) are aged between 0 and 5 years old and although not purchasers of garden products, they have parents who are. These parents are looking […]

By John Stanley As a consultant, retailers are often asking me how they can increase sales. But, when I put my consumers hat on I�m often exposed to what seem obvious ways to grow the business. The life blood of retail is to get existing customers to revisit a store and also to spend more

By John Stanley Billy Connolly, the Scottish comedian often jokes about his obsession with �beige� people, people without character who are quite literally beige in their outlook and views on life. Billy�s perspective on people could equally be applied to retail business. Retailing has developed into the hourglass environment, with the �beige� business being squeezed