JOHN STANLEY ASSOCIATES

Day: June 8, 2007

Spot the Difference

As retailers we often assume too much and think the customer has more knowledge than they do. Having said that I was wandering through an organic supermarket in London and came across this excellent means of getting information across from their newsletter.

Colourful Tomatoes

Having earlier talked about the concerns I have about width and depth on branding, I came across this counter argument. Korean growers are being encouraged to introduce new colours into the range of tomatoes to extend sales.