As retailers we often assume too much and think the customer has more knowledge than they do. Having said that I was wandering through an organic supermarket in London and came across this excellent means of getting information across from their newsletter.
Day: June 8, 2007
Ramm Botanicals is an Eastern Australian based business. Their new catalogue arrived on my desk last week. Wow, was my first reaction. Australian by Design, plants fashioned for the Aussie climate and lifestyle. A grower who has identified fashion, sustainability and lifestyle is what it is all about in todayï¿½s market. Congratulations to Jeff Cooke …
There is a lot of buzz in branding at present. Cadbury have been trying to brand the colour purple, here is the latest update.
Having earlier talked about the concerns I have about width and depth on branding, I came across this counter argument. Korean growers are being encouraged to introduce new colours into the range of tomatoes to extend sales.