Day: July 24, 2007

Volume Control – Retailers are using the power of sound as a subtle sales tool

I spotted this in this weeks Time Magazine. Julian Treasure isn’t happy with what he hears. Standing in a coffee bar in London’s Soho district, he’s forced to raise his voice to list the noises bouncing around the caf: the rumble of an espresso machine, the hum of a chiller cabinet, and the tinny tones …

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