“Don’t destroy your brand credibility†In my presentations with clients I often talk about brand integrity; we discuss the fact that the brand is based on the consumer’s expectations and experiences. This was brought home to me in a very clear way recently. We were hosting a group of Canadian business people in Australia recently. […]
Sticking the Boot into the Brand Read More »
70percent of parents say children influence their purchases Children in seven out of 10 city households have a say in which brand of product their parents purchase, according to a study by the Bureau of Market Research of the University of South Africa. About 70percent of the parents who participated in the study said their
Kids Jump on the Brand Wagon Read More »
Welcome to Garden Retail’s definitive list of the most powerful and trendsetting people in the industry, compiled with the help of experts from within the sector. Every year Garden Retail magazine in the U.K. announces the Power Fifty, the fifty most influential people in British horticultural retailing. There are always a few surprises when such
Garden Retail’s 2008: Power 50 Read More »
By John Stanley The fun of retailing is that there are always opportunities to grow sales, even when the consumer may not like the product now that may sound like a contradiction in ideas. Let me give you an example. Heinz, the food company recently carried out a survey in the U.K. to find out
Marketing Opportunities – Making a Positive statement, based on Negative Facts Read More »
John Stanley Retail Consultant John Stanley Associates © 2021