February 12, 2009

As many of you will be aware, I am an advocate of Tipster marketing. Whilst driving through the snow in early February in the UK, I discovered other companies building on Tipster concepts. A large billboard from British Airways had a picture of a taxi driver on it, with the quote: “Ask a local what […]

As a society we seem to be in a difficult situation, apart from the recession, the environment is having its impact. It is either snow blizzards in the northern hemisphere of floods and fire down under. The following article came for Saatchi and Saatchi provides a positive insight to the future. In these difficult times

You see them in Amsterdam at the Airport, on the High Street of Balham, at Westfield Shopping centre in London, Jarlicant Garden Centre in Spain and Hares Hatch Garden Centre in Reading UK. This year full size plastic cows are the “in” thing in Europe. Do not ask me why, but they are appearing in

Many of you have emailed me about the fires in Victoria and what affect it will have on the communities and the retail industry. The best person to answer that is someone who is on the spot. Maree Planner of Grevillea Nurseries is a garden centre owner from the suburbs of Melbourne, this is her

Customer Service is a key ingredient in getting through the tough times. One of our subscribers Murray Barton sent me the following article which I think will be of interest to you. It comes from a supplies back ground which is as equally as important as a retailers view on service. I hope you enjoy

Delegates at conferences often ask me who will follow the Gen Y group? A report on Channel Nine in Australia recently revealed the answer, The I Generation (the Internet generation). The under 20’s cannot remember life without the web and believe the world revolves around the computer. They will drive a new way of communicating