JOHN STANLEY ASSOCIATES

Day: December 2, 2010

Close the Door!

The UK has just recorded its coldest Novenmber day breaking all records, plus this is only the start of winter. Take a walk down the High Street and everyone is wrapped up in scarfs, gloves and winter clothes. They then enter stores and it starts to look like a striptease act. While temperatures outside have …

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Become a Show Stopper

Customers walk into your store and your job is to get them to stop and look at the products on offer, hopefully if you can achieve that they will be enticed into buying the product on offer. Your “Show Stopper” strategy is critical if you are to grow your sales in 2011. The start of …

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