October 2012

A recent research report highlighted that consumers are coming more cautious. According to research by Brainmales. 65% are saying Do I really need it 61% Looking for the best price 46% Are planning purchases 46% Buying less when they go shopping More are online shopping and the reasons are 75% believe it is cheaper 74% […]

A White paper has just been released by Brainmales on the challenges retailers are facing. The key 5 are 1 – Volatile Global Economy 2 – Rise in Online Shopping 3 – Increasing use and penetration of mobile devices 4 – Competition from International retailers 5 – Delivery of substandard customer experiences Three of these