January 2013

Providing a consumer experience and convenience for the consumer has become a real challenge for “Bricks” retailers who need to develop new ways of building loyalty. According to Mark Hurd, the President of Oracle, one of the solutions is for “Bricks“ retailers to embrace personalised webpage’s for their loyal consumers. This has already started in […]

Retailers often tell me that the new channels of media marketing are too expensive. I often comment that the expense is in time not in material costs. There are various tools in the market place to help you keep marketing costs down. One that should be in all our data bases for when we need