Impulse selling …is it a science or a culture?

I often talk about impulse selling in my presentations. It is something that is important to all retailers and a way of increasing the average sale per customer. In January, Plyush Sharma, a Professor at Curtin University in Western Australia, released a research paper on impulse selling. His research reveals that impulse buying is based …

Impulse selling …is it a science or a culture? Read More »