JOHN STANLEY ASSOCIATES

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Pop in and Pop Up

Last year I wrote an article on the trend in Pop Up retailing. This is where a retailer sets up a business for a few weeks, trades and then closes down and moves to another location. Obviously, pop up retailing is very popular with sports and events, where the retailer has a large, captive audience […]

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Sell it Now

The aim of any retailer is to maximise their profits by obtaining the maximum gross profit in relation to the maximum stock turn. Pricing a product and putting it on the shelf to gather dust is the role of a �caretaker� not a retailer. The role of a retailer is to create some urgency in

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