JOHN STANLEY ASSOCIATES

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Casanova was a Librarian!

This may not shock you, but it surprised me and thank you to Nottingham County Council libraries and the local pub for providing the information ….. let me explain. Nottingham had a major problem, they were finding it difficult to attract youth into their libraries. They found that youth preferred the pub to the library.

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D.I.M. Sustainable Gardening

Baby Boomers are the �Do It For Me� Market and when it comes to sustainability they are no different. Imagine someone coming in to your yard, building an organic vegetable garden and maintaining it. That is exactly what �Your Patch� (www.yourpatch.com.au) will provide. They will select the best location your garden, work with you to

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Chocolate Christmas Trees

In the last two years chocolate fountains have been all the rage. Is this the next stage? Will garden centres and farm shops be building chocolate Christmas trees next year�� it would be a crowd puller. Ref: Retail Link – Bangkok Hotel Building a 200kg Chocolate Christmas tree – www.hospitalitynet.org/news/154000320/4025643.html

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In The Pink

By John Stanley One of the challenges for any retail business is getting new consumers to enter the store. The mass merchandisers normally rely on price promotions to get the consumer through their front door and this means small independent business have to rely on other means of �touching the consumer� to get there attention.

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Congratulations Zanthorrea

My local garden centre, Zanthorrea, has just been awarded in the inaugural �Australia�s Most Weed Wise Nursery� by the Australian Weed Societies. The award is presented to the nursery that is most proactive in its approach to environmental weeds that present a threat to native plants, wildlife and the environment. Zanthorrea refuses to sell high-risk

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Creating a WOW Experience

Today’s marketplace holds few competitive advantages in terms of product or price, therefore emotional engagement and memorable experiences are more important than ever. Click below for a message from John Stanley and Pete Luckett about making your customers say WOW! about their shopping experience. Cant see the video? Click Here to download Flash Plug-in for

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