March 2005

LIBRARIES that sell wine LIBRARIES that sell wine, provide breakfast and have comfortable sofas could be the way of the future, according to a leading international library consultant. John Stanley, who has been consulting for 30 years, said libraries needed to adopt a more progressive approach to meet the needs of today’s users. His comments […]

Overcoming Store or Library Blindness By John Stanley Walk into my office and you�ll notice things that are obvious to you, but not obvious to me. This is because I�m so familiar with my office that I�ve become office blind. In retail stores it�s called store blindness and I guess in a library it could

Advocates are High Earners By John Stanley In previous articles and conference presentations I�ve often talked about getting your consumers to become advocates, hence our popular conference presentation �Ban the Customer and Grow Your Business�. But what is actually happening out there? According to research by Maritz Loyalty Marketing and reported in the St Louis