By John Stanley In a world of constant change every organisation has to think outside the box and come up with new ideas to attract their cliental. As far as trade shows are concerned, in the modern world the retailer does not need to go to the show to discover new products or to place […]
Trade Shows are Changing Too Read More »
Good ideas can appear any where. I was recently in an elevator at the Marriot Hotel in San Mateo in California and came face to face with the barman on the side of the elevator. Think about it, what happens to most people in an elevator, they stare up at the floor numbers passing by.
Elevator Marketing Read More »
By John Stanley I recently read an article that stated that the number of coffee shop brands in the UK had doubled to over 2,500 brand outlets in eight years. I realize we are now in the �coffee culture�, but take Starbucks out of the list and how many retail coffee shop brands can you
Branding the Experience Read More »
John Stanley Retail Consultant John Stanley Associates © 2021