Having re-read Peter Kenyon’s excellent book ‘Good Enough Never Is’ recently I thought a sample article from the book would inspire. The challenge for any retailer is creating a unique point of difference, that is memoreable in the eyes of the customer. Think Elvis Presley and Gracelands and your mind goes to the southern states
But, do we always think it through for our customers? Call it linked selling, cross merchandising or solution solving, the result is the same. Provide the complete solution for the consumer and not only do you increase the average sale per customer, but, you also increase repeat business by building trust. This is a standard
Fairway Stores are recognised as retail food heros from New York. A recent article in Global Food and Wine by Paul Mitchell interviewing the owner Steve Jenkins caught my eye �.. here it is. With only four stores in New York State, including Brooklyn and Manhattan locations, Fairway Market is a store that punches well