2008

I often discuss that we need to be in tune with events when it comes to marketing and also dare to be different. Papa John’s, the American pizza company have definitely achieved that with their latest effort. It is Democratic Convention week in the USA and everyone is flying into Denver Airport. If they look […]

July 2008 seems to have been a busy month for researchers looking at how different generations shop. After the survey on Gen X shoppers, the Outlaw Consultancy group released a report on Gen Y shoppers. The first question was who were their favourite 15 green retailers? The results/suppliers were: Whole Foods Honda Zipcar Trader Joe’s

By John Stanley Chelsea Flower Show may be the most famous garden show in the world but the Hampton Court Palace Flower Show is the biggest. The show is held every year at “the palace” on the outskirts of London. This year it ran from 8th-13th July. What I like about this show is that

The Australian Organic Market Report has just been published and indicates the surge in organic food production down under. In the next three years the land allocated to organic food production is estimated to increase by 75%. In Australia there is now 11 million hectares down to organic food production, the majority being used for

Get it right and you have a very successful business, get it wrong and you have a rapidly dying business. Getting new ideas to stimulate sales in your coffee shop or small restaurant is always a challenge. It is therefore refreshing to see my mate Jurek Leon has produced a web page just on coffee

Guy Topping and his team are well known as entrepreneurs in the North West of the UK. This year they opend their new garden centre, I love their points of difference. Check out this article by the local press below. A new-look £13m garden centre in Lancashire has opened – and the men’s toilets could

By Valerie Elliott, Consumer Editor It may be gazpacho soup without red pepper or a smaller steak on the plate. The differences may not even be discernible to diners at restaurants and pubs across the country. But “menu-engineering” is the new buzzword in kitchens as restaurateurs and chefs fight the credit crunch. They are using

We’re all been trained to believe we need to pay more money for organic food. But, according to an article in the International Express (July 2008) this is not the case today. Organic or Eco friendly fruit and vegetables are grown without chemicals and tend to be sold locally. Fuel price increases and increasing costs

“Don’t destroy your brand credibility” In my presentations with clients I often talk about brand integrity; we discuss the fact that the brand is based on the consumer’s expectations and experiences. This was brought home to me in a very clear way recently. We were hosting a group of Canadian business people in Australia recently.

70percent of parents say children influence their purchases Children in seven out of 10 city households have a say in which brand of product their parents purchase, according to a study by the Bureau of Market Research of the University of South Africa. About 70percent of the parents who participated in the study said their