As many readers will be aware our TV program on our member site is a must watch program for the new trends around the world. John travels to 30 countries a year and is constantly picking up new ideas. These ideas can come form the most unexpected places. For example, John was working in New […]
How Can A Bookseller Dare to be Different and Grow Sales? Read More »
The UK has just recorded its coldest Novenmber day breaking all records, plus this is only the start of winter. Take a walk down the High Street and everyone is wrapped up in scarfs, gloves and winter clothes. They then enter stores and it starts to look like a striptease act. While temperatures outside have
Customers walk into your store and your job is to get them to stop and look at the products on offer, hopefully if you can achieve that they will be enticed into buying the product on offer. Your “Show Stopper” strategy is critical if you are to grow your sales in 2011. The start of
Become a Show Stopper Read More »
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