Every expert has a view on selling. I recently received this blog from Murray Barton, a newsletter member, and it is an excellent description on what selling is all about and I thought it was worth sharing. It has some great guidelines for all of us. http://bostinnovation.com/2011/08/24/how-to-sell-tips-from-a-marketing-guy-who-can-actually-sell-something/
It has been twelve months since my last took a walk down this excellent retail street in Chicago. I was interested to see what has changed. The crowds are still there, the floral displays look as excellent as they have always done. The retailers, well many had not moved on. The inevitable sale syndrome was
A Walk Down The Magnificent Mile Read More »
August and September are always busy months in my life. It is the time of year that the airlines enjoy a lot of my company. This trip starts on the Gold Coast in Australia for a conference and then I move on to Chicago and the I.G.C. University workshops at the I.G.C. Trade Show. This
Where is John Stanley? Read More »
A recently published Government sponsored report in Australia revealed that in the view of the author small retail businesses would not exist in five years. No more independent bookshops, newsagents, garden centres or travel agents. I can accept that we are seeing dramatic changes, but the disappearance of sectors of retailing takes some digesting. I
A question I am often asked is what software is best for the retail industry. This is not an area of my expertise and I normally tell my clients to talk to a local expert. One of our newsletter readers is Mike Koploy of Software Advice and he is one of the experts in this
What Software Should you use? Read More »
The fastest growing marketing technique at present is ‘Value Marketing Coupons’. This is where a retailer provides a coupon on a dedicated web site. According to research 34% of women users of E Coupons are frequent users of them, whilst 51% of 18 to 24 year olds will use them if they are presented with
Value Marketing Coupons …. E-Marketing Read More »
Last night’s announcement [June 28th] of the launch of Google+ as a competitor to Facebook will be an interesting development for retailers to watch and to know when to join in. This is Google’s second attempt to get into social media, they tried with Google Buzz, but that failed last year. The new social media
Goggle Plus – Will it make you drop Facebook? Read More »
I will start with June which has been a busy month developing a “White Paper” entitled 20/20 Vision with Trevor Cochrane and Malcolm Scott on the future of garden retailing. Many small business are finding it difficult to see the way forward, hence the White Paper to give you some guidance on what to expect
The Future of the Garden Centre Industry Read More »
In November I will be co presenting a TV food program called “Delish”. This is a fork to fork look at food. It will be shown in 60 Countries around the world. I will be presenting on the farm and then handing the food to the chef who will then prepare the food. I and
According to research carried out in the UK by IGD Shopper Track and reported in June/July Commercial Horticulture in New Zealand. 52% of Brits are saying they are going to shop less due to fuel prices and 50% are going to use shops that are nearer to their home. 41% said they would use a
Fuel Prices Change the way you Shop Read More »
John Stanley Retail Consultant John Stanley Associates © 2021