Retailers in 2012 have to deal with an ever changing consumer who is shopping in a different way. As a result we have a new trend, “Showrooming” This is where the consumer walks into your store looks at the products you have on offer and then takes a photo with their smart phone and compares […]
I often talk about attracting the 35 year old consumer, but according to the latest retail survey by Neilsen I may need to rethink my thinking as will all retailers. In a White Paper entitled “ Introducing the Boomers Market : Marketing ‘s Most Valuable Generation” it states that 50% of the market will be
The Most Valuable Generation Read More »
I am a Facebook fan when it comes to using it for business. Having said that most of my clients are not using Facebook successfully in their message strategies. Hopefully the following tips will help; Fans are Passionate – Remember if someone becomes a fan it is because they are passionate about you and what
Engage with your Customers on Social Media Read More »
John Stanley Retail Consultant John Stanley Associates © 2021