Interview: John Stanley heads to Quebec
In October John was interviewed by the Quebec Nursery Association on his views on garden centre trends around the world.
Interview: John Stanley heads to Quebec Read More »
In October John was interviewed by the Quebec Nursery Association on his views on garden centre trends around the world.
Interview: John Stanley heads to Quebec Read More »
The largest garden centre in Europe, possibly the world! Garden centres open 24 hours a day, 7 days a week! These were key surprises for me looking at the industry around Moscow. I had been invited to Russia to present a key note address and workshop to the floriculture and horticulture industry on my views
If you have a large market of multi millionaires, your marketing strategies change and this is obvious around Moscow. The Orangery, part of the Crocus Group, has the largest selection of indoor plants in one location I have seen anywhere. It is open 24 hours a day, 7 days a week. When I asked why
Selling to the super rich Read More »
The florist industry around the world is being pressurized by supermarkets and online retailers selling flowers. I am speaking at the Interflora conference in October and am aware of the concerns of the industry. We need to create experiences where the consumer can buy into the idea of visiting a florist. In Czech, they have
Kissing Day and Ladies Day Read More »
Farmers markets and farm shops around the world are concerned about the supermarkets taking their business from them. I do not believe this should be the case as there are many opportunities to create a difference in the market place. In the UK there is a decline in an awareness and understanding of local delicacies
One of the big issues in Europe is food a waste and the amount of food being thrown away by supermarkets. France has introduced a no waste policy and fresh food that would be discarded is now donated to charities. In the UK Hugh Fearnley-Wittingstall of River Cottage fame has launched Food Share to help
One of the best ways of getting your name out into the community is to have a selfie location. The key is to make sure your name is clearly visible behind the selfie location. Alas, most businesses forget to do this. Having said that it has been great to see business develop selfie locations on
Have you got your selfies organised? Read More »
There have been a number of articles about the demise of the florist in recent weeks. Florists seem to be hit by the changes that are taking place in retailing and those that have stuck to the old model have seen a decline in sales. Those that reinvent themselves are finding a new market. An
Florists need to reinvent themselves Read More »
A one day workshop aimed at established retail owners and senior management, by John Stanley. Established retailers have seen the market mature; what they did in the past will not work in the future and new ways of developing the business need to be considered. This workshop provides an “ideas tool kit” to allow mature
NEW WORKSHOP: Retailing – navigating the future Read More »
9 out of 10 Australians prefer to buy locally made products (Ref: Eloise Keating Smart Company 06/1/2016) According to all the surveys coming out, locally made, is increasing in popularity. Local is very much being used more in conversation, but what is “local”? According to the dictionary, local means “existing in or belonging to the
Love local…make it a strategy, not an idea Read More »