Consumers are increasingly looking for local products. In the UK the main avenue has been Farm Shops whilst in Europe it has been via Farmer’s Markets. In Australia it has been the Farmer Market that has been the main driver of getting local food to local people. This is now changing and evolving. The new […]
Food Assemblies – a new marketing channel Read More »
Online grocery shopping is now well established. The problem for most consumers is that it has been a boring interface. Now that is all changing. Aussie Farmers Direct have developed a 3D App called “Aisle One” and have promoted it as “the world’s first virtual shopping experience”. This is the nearest to real life shopping
Aussie Farmers go 3D Shopping Read More »
“Decoding the Irrational Consumer: How to commission, run and generate insights from neuromarketing research” by Darren Bridger, Marketing Science Series. This is not a book for the practical retailer looking for new ideas to grow sales. This a book if you want to look at the research behind how the consumer thinks. We are all irrational consumers
Book review: Decoding the Irrational Consumer Read More »
John Stanley Retail Consultant John Stanley Associates © 2021