JOHN STANLEY ASSOCIATES

power

Retail Trends

Ideas come from surprising places. I worked with Farm-A-Rama a farm supply store in the hinterland of East London. I thought their way of merchandising brooms was novel. Since the building had a high ceiling, he placed two wires, 300mm apart, across the building and hung the brooms. Not only did it save space, but

Retail Trends Read More »

The Make Believe of Retailing – Stop being a Retailer and become a Story Teller

By John Stanley Are you in the retail business or are you in the story telling business? I know most of you will say you are in retailing, but is this the right approach to growing sales in your business in a rapidly changing world? I have just finished reading Seth Godin�s latest book, �All

The Make Believe of Retailing – Stop being a Retailer and become a Story Teller Read More »

Creating Spaces

Ref: Green Profit Magazine April/May 07 At the end of February, Monrovia announced a retail concept that�s now in place at all 36 Armstrong Garden Centers in California this spring � Monrovia Boutiques. Green Profit caught up with Monrovia�s chief sales and marketing officer Bob Smiland, who played a leading role in developing the boutique

Creating Spaces Read More »