John’s Blog

As a society we seem to be in a difficult situation, apart from the recession, the environment is having its impact. It is either snow blizzards in the northern hemisphere of floods and fire down under. The following article came for Saatchi and Saatchi provides a positive insight to the future. In these difficult times […]

As many of you will be aware, I am an advocate of Tipster marketing. Whilst driving through the snow in early February in the UK, I discovered other companies building on Tipster concepts. A large billboard from British Airways had a picture of a taxi driver on it, with the quote: “Ask a local what

Delegates at conferences often ask me who will follow the Gen Y group? A report on Channel Nine in Australia recently revealed the answer, The I Generation (the Internet generation). The under 20’s cannot remember life without the web and believe the world revolves around the computer. They will drive a new way of communicating

Customer Service is a key ingredient in getting through the tough times. One of our subscribers Murray Barton sent me the following article which I think will be of interest to you. It comes from a supplies back ground which is as equally as important as a retailers view on service. I hope you enjoy

Many of you have emailed me about the fires in Victoria and what affect it will have on the communities and the retail industry. The best person to answer that is someone who is on the spot. Maree Planner of Grevillea Nurseries is a garden centre owner from the suburbs of Melbourne, this is her

by Murray Barton http://incommunique.blogspot.com Every-one knows that it is easier to keep an existing customer than it is to get a new one but how far does this thinking go in your business? Have you empowered staff at all levels of your business to think outside of the box in order to keep your existing

We do not normally report on the awards in Australia, but this year the Telstra Business Woman of the year came from Fremantle, near Perth and she won the award for a product I believe a number of you would be interested in. The recipient was Leanne Wesche and the product was Safeguard a valuable

You may feel that you are in the selling business, but if your product will not sell is it the type of product that you could rent? The rental movement in the retail sector really took off in the hardware sector where the rental business is now big business for some retailers. Why get into

Colour in retailing is so important and many of you have asked how do we use colour correctly in our retail environments. We were recently talking to our brand designer and he mentioned that Voodoo Publications were some of the best books on the subject. This is a link to their website. I hope it

Zig is recognised as one of the business guru’s in the world. He recently gave a seminar in the U.S.A. and highlighted some research on closing the sale. Only 4% of business people asked to close the sale five or more times. Research shows that they closed 60% of all deals. Persistence is worth it.