I often talk about the key to success is really knowing your customer. I recently came across a great example of how critical this can be. In Germany they have Advent Wreaths, something unique to this country in Europe. These wreaths have four candles on them. One candle is lit every week in the four […]
Get To Know Your Customer Read More »
John will be one of the International speakers at the 2011 March Outdoor Lifestyle Exhibition and Conference in China. This will be the first time that John has worked on mainland China. John will provide a talk on how suppliers in China need to adapt their thinking when supplying products to the west as a
John Stanley goes to Hangzhou Read More »
It is that time of year when I ma asked what is going to be the colour trend for the next tweleve months. The colour trends are led by the paint manufactureres such as Pantone. Robert Prince, Chief Executive of the Nursery and Garden Industry in Australia sent me these details from Pantone. 2011 The
Colour Trends for 2011 Read More »
As many readers will be aware our TV program on our member site is a must watch program for the new trends around the world. John travels to 30 countries a year and is constantly picking up new ideas. These ideas can come form the most unexpected places. For example, John was working in New
How Can A Bookseller Dare to be Different and Grow Sales? Read More »
The UK has just recorded its coldest Novenmber day breaking all records, plus this is only the start of winter. Take a walk down the High Street and everyone is wrapped up in scarfs, gloves and winter clothes. They then enter stores and it starts to look like a striptease act. While temperatures outside have
Customers walk into your store and your job is to get them to stop and look at the products on offer, hopefully if you can achieve that they will be enticed into buying the product on offer. Your “Show Stopper” strategy is critical if you are to grow your sales in 2011. The start of
Become a Show Stopper Read More »
John and Linda went to Eastern Europe to work with retailers for the first time in October. There trip took them to Poland, Hungary and Czech. As a result of that they have already been back to Poland and Hungary to do follow up work. In January they will be back in Hungary again to
Eastern Europe Expansion Read More »
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