JOHN STANLEY ASSOCIATES

2015

Book Review: Field Visual Merchandising Strategy

Field Visual Merchandising Strategy: Developing a national in-store strategy using a merchandising service organisation, by Paul J Russell, is a brand new book focused on merchandising strategies for the field visual merchandisers to the apparel industry. I enjoyed this book for two reasons. Firstly it is focused on the clothing retail sector, but the ideas can be

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The Value of Pallets

A few years ago retailers discovered the value of wooden boxes as a merchandising tool. Now it is pallets that are becoming more familiar as a merchandising prop. Last month my village of Nannup held a brilliant music festival. This is put together by a group of dedicated volunteers. Apart from the excellent artists, the

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What Experience?

Start doing research on what the customer is looking for in 2015 and most research reports state that the market is being split into two. Consumers are either going for price and leaning towards online shopping or they are visiting a store for an experience. Bricks retailers need to provide an experience if they are

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Get me out of here

I checked into a hotel last month and there was a little orange book on the bedside table entitled “Get me out of here”. A strange title for a hotel room book, but I ventured further. I was in a Nordic Choice Hotel in Copenhagen and the owner is an advocate for healthy eating, saving

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