power

One of the main focuses for many retailers is how do they attract women into their store. Men are often neglected. Research carried out in Ireland by Jim Bradley revealed that when women went shopping with men , the average sale of the transaction and shopping time went down. The challenge is to either put […]

I am in the USA and after the gloom the optimism is slowly coming back. Recent sales figures for retailers is up and the consumer has turned the corner. They are starting to spend, slowly, but they are starting. Let’s hope this becomes a trend that is followed around the world. Trade show exhibitors are

Successful retailers are passionate The key is how do you show that passion to your consumers. I recently came across this promotion in Ohio which really gets that message across “Our Family, Our Farm, Our Life Pastimes Farm and Bakery” This is so simple ,yet I still go to businesses where there is no message

I recently stopped in the town of Squamish on the road to Whistler in British Columbia, Canada. The hotel I stopped in was the Howe Sound Brewing and I was impressed with the business card they presented me. The business is famous for its Traditional Handcrafted Ales, they promoted this on their business cards, but

William Taylor of the Business Harvard School gave a talk at the ANLA Management Clinic last week in Louisville, Kentucky. One of his quotes is valuable for all our businesses; How do you become memorable? Passion + Emotion + Identity = Memorable It is worth looking at all our businesses and asking what are we

Imagine you are in the subway in Seoul at Seonreung underground station. You go down to catch the train, smart phone in hand. While you wait for your train you get your phone out and go to the online poster from Home Plus supermarket. You have a virtual supermarket in the underground with 500 items

In my presentations over the last few months I have been promoting that all retailers need to start thinking like Zara, the Spanish fashion retailer. This company takes a product from invention to store in two weeks and can turn fashion clothing in two weeks. A formulae for success. It is now official. In the

It is the week that the geeks head to Las Vegas and do not go into a casino, but head for the International Consumer Electronic Show. There is one strong message coming out of Las Vegas this year. SMART, whether it is a phone, fridge, TV or car… it has to be SMART. It used

One of the keys to having a successful business is interaction with the consumer. Most of us rely on face to face interaction and alas if often fails as we are relying on a number of people in a team. This Christmas I received a number of Christmas cards from clients. All of which were

This is my “last blog” on the road for this trip. Pantone have just released the fashion colour for 2012. They are promoting Tangerine Tango as the colour of the year. When building displays next year remember if you want to be seen to be tune with fashion, this is the colour you should be