power

Every supermarket and farm shop sells eggs, but I have come across very little research to help you understand the category. All that has changed with an excellent report that has just been released by the American Egg marketing board. This report is available via the Retail Wire website. If you click on this link, […]

Marketing success is about doing your research and developing a unique niche that relates to your targeted consumer. Sometimes this takes years of planning and sometimes you discover it by chance. I was recently at the Riccaton Markets, one of the bigger markets in New Zealand when I discovered one of these unique marketing gems.

Those of you who have attended my conferences may be aware of the fact that I am a great believe in “tipster marketing”. Tipster marketing is where a business identifies key people in the community who can become advocates of what you do. I recently stopped at the Quality Inn, Whanganui in New Zealand. The

Daphne Raj and Joe Gehrke are the owners of Teza Juice tea of Auckland, New Zealand. They have a great product, but in a recession climate, they did not have the marketing budget to get the message across using billboards and other conventional “interruption” marketing techniques. What do they do? Well, they “dared to be

In May 2008 I gave a presentation to the National Farmers Market Conference in Blenheim, New Zealand. One of the speakers was Johny Schwartz, the owner of Schwartz Restaurant in Christchurch. He was a motivating speaker and talked about two beliefs in his business. One was that there should be no waste and that as

Spotted in a South American gift shop!

The recent research carried out in the U.S.A. and reported in the I.G.C. Nursery Retailer research report indicated that “how to” guides were seeing a resurgence and the younger consumer was finding them exceptionally valuable. What in mind, I have just discovered two great “how to” leaflets. Palmers, the New Zealand Garden Centre franchisee group

By John Stanley The world changed in October 2008, have you changed your business practices as well? If you plan to carry on doing things in the same way in 2009, you will be in for a shock. Every business will need to adapt to the new economy we all find ourselves in. The consumer

“Successful businesses do not have a manager – they have a leader” When countries move into recession, some businesses fail while others prosper. Success, in business is up to you. Successful businesses operate on the same principles. Many call it common sense, but this is, in fact, “rare sense”. If it were common sense then

I was recently in Augusta, West Australia. This is about as far as you can go in Western Australia going south, the next stop is Antarctica. Augusta is a small town famous for whale watching and the tallest lighthouse in Australia. I was there to do a workshop with the retailers. After the talk I