JOHN STANLEY ASSOCIATES

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Retailing Comes of Age

Retailing Comes of Age By John Stanley Have you been to buy any dog food lately? Do you remember the days when you just picked it up in the supermarket and kept walking? Walk into any pet �box store� today and it�s a whole new experience. Prior to purchasing today�s canine�s lunch, you need to

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Retailing Comes of Age

By John Stanley Have you been to buy any dog food lately? Do you remember the days when you just picked it up in the supermarket and kept walking? Walk into any pet �box store� today and it�s a whole new experience. Prior to purchasing today�s canine�s lunch, you need to know the age and

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LIBRARIES that sell wine

LIBRARIES that sell wine LIBRARIES that sell wine, provide breakfast and have comfortable sofas could be the way of the future, according to a leading international library consultant. John Stanley, who has been consulting for 30 years, said libraries needed to adopt a more progressive approach to meet the needs of today’s users. His comments

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Advocates are High Earners

Advocates are High Earners By John Stanley In previous articles and conference presentations I�ve often talked about getting your consumers to become advocates, hence our popular conference presentation �Ban the Customer and Grow Your Business�. But what is actually happening out there? According to research by Maritz Loyalty Marketing and reported in the St Louis

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