2012

A recent research report highlighted that consumers are coming more cautious. According to research by Brainmales. 65% are saying Do I really need it 61% Looking for the best price 46% Are planning purchases 46% Buying less when they go shopping More are online shopping and the reasons are 75% believe it is cheaper 74%

A White paper has just been released by Brainmales on the challenges retailers are facing. The key 5 are 1 – Volatile Global Economy 2 – Rise in Online Shopping 3 – Increasing use and penetration of mobile devices 4 – Competition from International retailers 5 – Delivery of substandard customer experiences Three of these

Over the last three months I have been working with retailers across Europe and the Americas and I feel we are starting to see changes take place in retail land. I had the opportunity to spend some time in Ireland a country that has been particularly hit by the global financial crisis over recent years.

I have spend the last few days in the Netherlands working with retailers. The Dutch have an eye for detail when it comes to retailing. I visited a bed retailer and love this sign ….. a wake up call for all of us.

The Czech retail industry is low on the sigmoid curve and therefore still looking at innovative ideas. The retailers are prepared to dare to be different. Something many of us are now afraid to do.

The Floriade in Holland, held every ten years will soon be closing. This is an expo dedicated to lifestyle retailing and the consumer. The Dutch love their French fries and eat them out of a cone. It is a common shape that the consumer is familiar with. As a result a Dutch bulb company has

Retailers in 2012 have to deal with an ever changing consumer who is shopping in a different way. As a result we have a new trend, “Showrooming” This is where the consumer walks into your store looks at the products you have on offer and then takes a photo with their smart phone and compares

I often talk about attracting the 35 year old consumer, but according to the latest retail survey by Neilsen I may need to rethink my thinking as will all retailers. In a White Paper entitled “ Introducing the Boomers Market : Marketing ‘s Most Valuable Generation” it states that 50% of the market will be

I am a Facebook fan when it comes to using it for business. Having said that most of my clients are not using Facebook successfully in their message strategies. Hopefully the following tips will help; Fans are Passionate – Remember if someone becomes a fan it is because they are passionate about you and what