2015

This is the time for community marketing. Before I left Perth I saw this been developed at two ends of the retail market. The Noodle Night Market is where small retailers in a specialised niche area can get together and create a community event over a number of evenings. At the same time Coles Supermarket, […]

An excellent newsletter I receive is Becky McCrays Small Business Survival In the last newsletter she discussed Grand Opening’s, these are her tips… In a small town, it’s a little easier to get people’s attention than in the big city, so you don’t have to compete to be on the TV news. It also makes

No not me, a lecturer in the USA who wrote “The millionaire next door.” Jurek Leon, from Terrific Trading sent me this quote. “There were many lessons Dr. Stanley taught us. One was a valuable marketing lesson that has stuck with me through the years, about avoiding activities that everyone else is doing. Dr. Stanley

Phone Apps are a key marketing tool and some retail sectors are far more advanced than others. One of the slower moving retail sectors when it comes to Phone Apps is the garden retail sector. Two new Phone Apps have caught my attention in the last month. Smart Gardener.com is designed to help gardeners garden

I’ve done it and I’m sure you’ve done it; we’ve walked into a shop and told a disinterested salesperson that we are “just looking thanks.” We’ve then left the store disappointed and may never go back. I recently worked with a retailer who was in financial difficulty; he believed the answer to his financial problem

There is a lot of new ideas happening around the world. National Children’s Garden Week Congratulations to Neil Grant on launching the National Children’s Garden Week in the UK, let’s hope this is successful and other countries also pick up the idea. For more details contact Neil. Women lead the way in France Winners of

This newsletter starts with some PR on our business. Linda and I are finalists in two categories of the Australian Small Business Champions Awards, the Oscars for small business in Australia. We are finalists in Business Service and I am a finalist in Small Business Champion Entrepreneur. The finals are announced at an awards dinner

There are many books and articles written on retailing being theatre and that the retail floor is the stage where you can entertain your customers. The challenge is how do you keep them entertained and stop them getting bored. Plus how long can you keep them entertained before they get bored. The last thing any

I recently presented a workshop in Mandurah and visited the local coffee shop. They are promoting “Suspended Coffee.” This is something other organisations could develop. The concept comes from Italy, the idea is that a customer who purchases a coffee has the option of purchasing a second cup and donating it to someone in need