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The Floriade in Holland, held every ten years will soon be closing. This is an expo dedicated to lifestyle retailing and the consumer. The Dutch love their French fries and eat them out of a cone. It is a common shape that the consumer is familiar with. As a result a Dutch bulb company has […]

Retailers in 2012 have to deal with an ever changing consumer who is shopping in a different way. As a result we have a new trend, “Showrooming” This is where the consumer walks into your store looks at the products you have on offer and then takes a photo with their smart phone and compares

I often talk about attracting the 35 year old consumer, but according to the latest retail survey by Neilsen I may need to rethink my thinking as will all retailers. In a White Paper entitled “ Introducing the Boomers Market : Marketing ‘s Most Valuable Generation” it states that 50% of the market will be

I am a Facebook fan when it comes to using it for business. Having said that most of my clients are not using Facebook successfully in their message strategies. Hopefully the following tips will help; Fans are Passionate – Remember if someone becomes a fan it is because they are passionate about you and what

Hells Gate in British Columbia is a tourist attraction in Fraser Canyon, apart for being an awesome place to visit, they also have some interesting merchandising ideas in their shop. They use wooden boxes with flair. I like the idea and many retailers could do a similar thing

It is the fourth of July I time when Americans love to shop. In fact Politicians are encouraging them to shop. But what are they really doing this 4th of July? They are barbecuing rather than shopping! The average American will spend $191 on the celebration, down from $216 last year according to research carried

According to Scarborough research on July 2nd 2012. This is what Americans have been doing around their home in the last twelve months. 27% Gardening and landscaping 26% Painting and wallpapering inside their home 13% Carpeting and flooring 12% Remodelling the bathroom 10% Painting the outside of the house The garden industry may be concerned

The USA retailers are more confident than I have seen them in some time. They feel the consumer is starting to spend again and that the future will see an improvement in the economy …. time will tell. Working with retailers it is becoming increasingly clear that the lack of product knowledge training is affecting

Fred owns an independent music store in St John’s Newfoundland From the outside it dares to be different, it stands out from the crowd. Each CD has a had written sign from Fred or one of the team telling the consumer what the writer thinks about the CD and music. He has new and second

Take a walk past an Apple store before the store opens and you may see the team adjusting the products before the doors are opened. Except they are not just tidying the store up. They are adjusting the iPad’s to the correct angle ….. to help you see the screen … wrong! To force you