JOHN STANLEY ASSOCIATES

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Support Local Events

This thought comes from a cloudy and miserable weather day in London. Companies around here are now getting geared up as sponsors for the Olympic games next year. It identifies how important it is for retailers to get behind a cause. You may not be able to support an event like the Olympics, but what

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Christmas Sales Up?

The second week of November and John Lewis the UK department store are seeing a 50% increase in the sale of Chirstimas trees over this time last year. Is this an indicator of a busy Christmas trading period or consumers are spreading their spending over a longer period? The next few weeks will let us

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The Ghosts of Retail

This was the heading to an article written by Sada Ayupova in the Budapest Business Journal while I was in Hungary last week. GfK Hungaria, a research company was commenting on the retail scene in Hungary. The retail scene in this country is healthier than many companies and I admire the initiative of young Hungarians

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Click and Collect

Many of my presentations at present are based on the Bricks and Clicks strategies retailers need to be aware of. If bricks retailers do not get into clicks strategies they may have an uncertain future. “Click and Collect” is one of the strategies that need to be considered by retailers. It is therefore interesting to

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Selling

Every expert has a view on selling. I recently received this blog from Murray Barton, a newsletter member, and it is an excellent description on what selling is all about and I thought it was worth sharing. It has some great guidelines for all of us. http://bostinnovation.com/2011/08/24/how-to-sell-tips-from-a-marketing-guy-who-can-actually-sell-something/

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