JOHN STANLEY ASSOCIATES

2007

Retail Trends

Ideas come from surprising places. I worked with Farm-A-Rama a farm supply store in the hinterland of East London. I thought their way of merchandising brooms was novel. Since the building had a high ceiling, he placed two wires, 300mm apart, across the building and hung the brooms. Not only did it save space, but […]

Retail Trends Read More »

The Make Believe of Retailing – Stop being a Retailer and become a Story Teller

By John Stanley Are you in the retail business or are you in the story telling business? I know most of you will say you are in retailing, but is this the right approach to growing sales in your business in a rapidly changing world? I have just finished reading Seth Godin�s latest book, �All

The Make Believe of Retailing – Stop being a Retailer and become a Story Teller Read More »

Creating Spaces

Ref: Green Profit Magazine April/May 07 At the end of February, Monrovia announced a retail concept that�s now in place at all 36 Armstrong Garden Centers in California this spring � Monrovia Boutiques. Green Profit caught up with Monrovia�s chief sales and marketing officer Bob Smiland, who played a leading role in developing the boutique

Creating Spaces Read More »

This Goes With That

But, do we always think it through for our customers? Call it linked selling, cross merchandising or solution solving, the result is the same. Provide the complete solution for the consumer and not only do you increase the average sale per customer, but, you also increase repeat business by building trust. This is a standard

This Goes With That Read More »

Keeping it Real in Retail

Fairway Stores are recognised as retail food heros from New York. A recent article in Global Food and Wine by Paul Mitchell interviewing the owner Steve Jenkins caught my eye �.. here it is. With only four stores in New York State, including Brooklyn and Manhattan locations, Fairway Market is a store that punches well

Keeping it Real in Retail Read More »