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Father Day arrives in USA and new research shows the changing habits of the consumer. The National retail federation in the USA has been carrying our t spending for Fathers day. It used to be that dad got a power tool or some other manly present,but that is all changing. The experience driven gift market […]

Travelling around the hills of Ontario at present in Canada. It is strawberry time and it is wonderful to see seasonal retailing in action. Many retailers have lost the art of seasonal retailing and the excitement that can create in the marketplace. Providing anticipation for the customer can help generate the marketing hype. Farm retailers

Retailers seem to be doing it tough and there seems no light at the end of the tunnel. What do they need to do to grow sales? Look at many retailers and their approach is to reduce the price, but how long can this go on for? Working in the USA, Canada and Australia over

Over the last few months I have been promoting the importance of a “Bricks and Clicks” strategy in your business. This does not just apply to retail stores it also applies to magazines. Australians are the biggest buyers of magazines in the world but that industry is changing as well. Pick up a copy of

Some ideas are so simple. Look at this sign I saw in Palmer’s Garden Centre in Palmerston North in New Zealand. What a great way to grow sales!

Tim Atherton, the Financial presenter was at the same conference I have just attended and presented after me. His advice was as a retailer you can grow your net profit by 25% and this should be your aim. How do you do that? Increase your average sale by 1%, plus increase your customer count by

Today I had the opportunity to walk around Sydney looking at the retailing taking place. It became clear retailers are being faced with making a decision. A decision which has three options; Option One – Do nothing and face the consequences. The consequences for many retailers is a slow death! Option Two – Play the

Attending a conference on the Gold Coast, Australia, has highlighted to me how important Product Placement is in relation to product messaging .Coca Cola was used as an example and that they like 8 messages on the product before the customer gets to the product. They have found this increases sales dramatically. How many retailers

This months Time Out, the Sydney Magazine in Australia, identifies a trend that is taking place in fresh food. Consumers are either looking for a bargain or they are looking for the best.When it comes to the best that means buying fresh food where the chefs buy fresh food.Time Out has supplied a guide on

The Sydney Morning Herald of Feb 25-26 20102, revealed some new trends in shopping. 37% of Australians who have smart-phones use them to do research on products, whilst 44% will use them in store to do research on products. Woolworths have launched the first virtual grocery store in Flinders Railway Station in Melbourne. This follows