John’s Blog

While I was on Vancouver island I came across this sign at a man’s hairdresser. Take a close look at it, it is really targeting the consumer and putting a smile on their faces.

All the time I have worked in the USA it has been clear that American’s love their lawns and a green lawn around the house is a status symbol. Until climate change I would have said the lawn was here to stay. But, now consumers are changing their thinking patterns. America is facing extreme weather

Many of you will be aware that one of my new presentations is entitled Ghost town, Clone town, Home town. This presentation looks at what retailers in communities need to do to make sure their town is unique retail experience. On my tour of Vancouver Island, Peter Kenyon told me I must got to Chemainus.

Retailing is changing and community based retailing with the right vision is a growth area. Being local in business means being part of, and engaged with, the community. But, the challenge is does your local consumers know you are local and what is your strategy to develop local community engagement. I am often told by

In July we had a marketing opportunity we had all known about for nine months. The birth of Prince George. But, how many retailers took advantage of this? On the day of the birth, Sam, an apprentice at River’s Lifestyle Centre in Melbourne built a power display to celebrate the birth. He used product that

Research carried out by Quindco.com and reported in the International Express in early July shows that when men go shopping with their female partners it takes the average man 26 minutes before they get irritable. The real breaking points are they are getting hungry, they are missing a TV sports program or they are dragged

This is probably the most common word that retailer is likely to hear from consumers. Why do customers say “Just looking” and what can we do about it? I believe that “Just looking” consumers split into three groups Group one – looking so they can buy online Group two – responding to sales staff who

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“Imagine in two years time, you will walk into a retailer and there is an interactive wall. Instead of getting products off the hanger, you can see how different things might look on you. Then you send it to the dressing room or home or add to your wish list.” Deborah Sharkey, E-Bay in Australian

Gary Wilburn: Director of Design and Sustainability. Adopting a sustainable, resilient approach to Retail Design is becoming ever more attractive to the operator, developer and landlord. With energy costs rising and environmental awareness ever more prominent in the consumer’s daily routine, we need to consider how adopting a sustainable approach can be of benefit to