JOHN STANLEY ASSOCIATES

2014

Book Review: Influencer

The book on the plane…Whilst flying to Manila I read “Influencer” by Joseph Grenny, Kerry Patterson, David Maxfield, Ron McMillan and Al Switzler. This book is published by Mc Graw Hill in 2013. This book focuses on leading change in businesses and life and presents a very simple formulae that we can all use. It

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9 ways retail will change

Looking to the future and how retail will change. This excellent article 9 Ways Retail Will Radically Change In The Near Future from the Business Insider this month that Sid Raisch discovered. Well worth the read! “For the past few years, brick-and-mortar retailers didn’t have a fighting chance to compete with the personalization and convenience provided by

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Queue busters

At one retail trade show I attended one of the big new trends is “queue busters”. These are hand held iPads that team members use that allow the consumer to pay anywhere in the store. Over recent months I have been promoting that the cash register is now a dinosaur and the move to handheld

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Forget Generation X

Who are your customers? Like many of us in recent years I was focused on Gen X and on trying to understand what made them buy in store. These days however, I focus my clients on Baby Boomers and Millenniums as their real customers and I now advise that less focus should go towards Gen

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